The Ask
Opened in September 1987, Laywine's is Toronto's destination for lovers of fine stationery and writing instruments. Laywine's approached us with an existing wordmark, seeking to expand their brand system and enhance their customer experience both in-store and online.
Opened in September 1987, Laywine's is Toronto's destination for lovers of fine stationery and writing instruments. Laywine's approached us with an existing wordmark, seeking to expand their brand system and enhance their customer experience both in-store and online.
Our Role
Brand Expansion: Brand Review, Visual Strategy, Logo Design, Visual Identity, Updated Brand Guidelines, Iconography, Visual Language, Brand Support
Updating the Brand
As Laywine's expanded its product and service offerings, the brand required a versatile visual element that could be used across multiple customer touchpoints to effectively communicate its brand story. To meet this need, we developed an icon inspired by Laywine's four areas of expertise: specialty pens, inks, pencils, and paper. Designed to be both modular and flexible, the icon can be constructed or deconstructed, allowing for a wide range of creative applications across various brand materials.
As Laywine's expanded its product and service offerings, the brand required a versatile visual element that could be used across multiple customer touchpoints to effectively communicate its brand story. To meet this need, we developed an icon inspired by Laywine's four areas of expertise: specialty pens, inks, pencils, and paper. Designed to be both modular and flexible, the icon can be constructed or deconstructed, allowing for a wide range of creative applications across various brand materials.
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