The Ask
Create a brand for a small-batch blended Canadian whiskey sourced locally and ethically. The brand needs to connect with the people who are looking for a premium alternative to the familiar mainstream whiskey options. Then create a bottle that stands out on the shelf.
Create a brand for a small-batch blended Canadian whiskey sourced locally and ethically. The brand needs to connect with the people who are looking for a premium alternative to the familiar mainstream whiskey options. Then create a bottle that stands out on the shelf.
Our Role
Brand Building: Naming, Brand Strategy, Brand Story, Logo Design, Brand Identity Design, Visual Identity, Brand Guidelines, Packaging Design
The Brand
Felix Spirits is a clever inventor of unique, intriguing and delicious small batch blended whiskies, dedicated to transparently using ethically-sourced Canadian products and ingredients wherever possible. Felix believes that mixing tradition with innovation, while not taking themselves too seriously, while ignoring the old-school conventions will lead to the creation of unique, exceptional whiskies.
Felix Spirits is a clever inventor of unique, intriguing and delicious small batch blended whiskies, dedicated to transparently using ethically-sourced Canadian products and ingredients wherever possible. Felix believes that mixing tradition with innovation, while not taking themselves too seriously, while ignoring the old-school conventions will lead to the creation of unique, exceptional whiskies.
Visualizing the Brand
We centred the brand around the icon of a fox. An animal that symbolizes cleverness and craftyness. We then built out everything around this idea. The typeface of the wordmark was chosen for its’ flowing nature, and was customized to mirror the fox icon.
We centred the brand around the icon of a fox. An animal that symbolizes cleverness and craftyness. We then built out everything around this idea. The typeface of the wordmark was chosen for its’ flowing nature, and was customized to mirror the fox icon.
The Brand System
We created a colour palette around the colours of fox fur. The background textures were created by photographs of friends dogs furs, abstracted and colourised in the brand colours. The illustration system was done in a rough line-drawing style which feels both traditional and modern at the same time.
We created a colour palette around the colours of fox fur. The background textures were created by photographs of friends dogs furs, abstracted and colourised in the brand colours. The illustration system was done in a rough line-drawing style which feels both traditional and modern at the same time.
Once the brand was established we worked to expand the brand into the market.
Get in touch to see how we can help your business.